Last updated: 1st February 2026
This Privacy Policy explains how we collect and use information when you visit our website.
Who we are
Data Controller: True Alpha Technologies Ltd
Contact email: privacy@truealpha.co.uk
What data we collect
We do not collect personal information through forms, user accounts, or purchases on this website.
We do use Google Analytics to understand how visitors use our site (for example: which pages are visited, how long people stay, general location at a city/region level, device/browser type, and how users arrive at the site).
Google Analytics may process:
Online identifiers such as a cookie identifier and device identifiers
Technical information about your device and browser
Usage data such as pages viewed, clicks, and time spent
Approximate location (derived from IP address)
Cookies and consent
We use Cookiebot to manage cookie consent.
Strictly necessary cookies may be used to make the website work properly.
Analytics cookies (Google Analytics) are only set if you consent via the Cookiebot banner/settings.
You can change or withdraw your consent at any time using the Cookiebot controls on the site.
Legal basis for processing
Analytics (Google Analytics): we rely on your consent (you can withdraw it at any time).
Essential site operation and security: we rely on our legitimate interests in running a secure and reliable website.
Hosting and basic logs
Like most websites, our hosting provider may automatically collect and store limited technical logs (e.g., IP address, timestamps, requested pages) to deliver the site, maintain security, and troubleshoot issues. This is standard operational processing and is not used by us for advertising.
Sharing your data
We do not sell personal data.
We share data only with service providers required to operate the website, including:
Google (for Google Analytics, where you consent)
Cookiebot (to store and manage your consent choices)
Our hosting provider (to host and secure the website)
International transfers
Google Analytics data may be processed in countries outside the UK (including the United States). Where this happens, transfers are protected using appropriate safeguards (such as contractual protections approved for international transfers).
Retention
Analytics data is retained in line with our Google Analytics settings and is used only for understanding website performance and improving the site.
Consent records are retained by Cookiebot to demonstrate compliance and to remember your preferences.
Your rights
Depending on your location and applicable law (including UK GDPR), you may have rights to:
Access your personal data
Correct or delete your personal data
Restrict or object to certain processing
Withdraw consent (for analytics) at any time
To exercise these rights, contact privacy@truealpha.co.uk.
Contact
If you have questions about this policy or how we use data: privacy@truealpha.co.uk